Best Western Loyalty Program

Best Western Loyalty Program

In 1992, Best Western launched its loyalty program with the name “Best Western Rewards Loyalty program”. The program has been successful in attracting the guests back to the properties branded by Best Western. This has helped the company in increasing its average daily rate (ADR) and has helped the company in devising economical marketing opportunities of delivering business to every hotel that is branded under the company’s name. 

By signing up for the loyalty program, you would get the “Blue level” membership of Best Western. For every one dollar spent on the company’s property chain, you would get 10 points and access to other rewards consisting of a special reservation line and rapid check-ins & check-outs. There are no sign-up fees for the loyalty program and by signing up you get the perks that only the elites of the company have the access to. The following is the criteria of all the elite levels of the loyalty program:

After spending 7-10 nights in a Best Western property or after collecting 10000 points, you would acclaim the “Gold status” of the membership, which would render you 10% bonus points.  After spending 10-15 nights in a Best Western property or after collecting 15000 points, you would acclaim the “Platinum status” of the membership, which would render you 15% bonus points. After spending 20-30 nights in a Best Western property or after collecting 30000 points, you would acclaim the “Diamond status” of the membership, which would render you 30% bonus points. After spending 40-50 nights in a Best Western property or after collecting 50000 points, you would acclaim the “Diamond Select status” of the membership, which would render you 50% bonus points.

One important thing to note is that at all the four status levels of the membership, you would get complimentary water as well as welcome points on every arrival.

Features and Benefits of the Loyalty Program

Being a member of the Best Western Rewards Loyalty Program, you get access to the following rewards and benefits:

It is a global loyalty program, wherein the customers can earn points. They can then redeem these points at a list of over 4200-plus member hotels around the world. The program offers the best benefits in the industry. The benefits include:No-blackout date room night free of cost. Rewards in the aviation domain from 22 partner airlines. Avail of the travel card of Best Westerner. Dining, entertainment, shopping facilities, and so much more.  The program supersedes the loyalty programs offered by other competitor hotels in terms of the ‘elite level’. The customers get the Best Westerner Rewards credit card, which has numerous industry-specific benefits.  

Conclusion

Best Western Loyalty Program initiated by Best Western is to this date regarded as the top loyalty program offered in the hotel industry. The program has bagged several awards, such as HSMAI Adrian Awards, and Travel Weekly Magellan Awards. It is the fastest evolving program in the industry around the world having a total of over 36 million members across the globe. 

1.What is the procedure of setting up the access of the online account?

A.If you do not have access to your online account but have the membership number, then you can set up your online account by calling the Best Western Rewards Customer Service. If in the past you provided your email for enrollment, then click on the “Password Help” option which would get the password of the account mailed to your enrolled mail address.

2.For one stay, can I obtain both airline and Best Western rewards?

A.No, you cannot claim both the rewards for a stay. The earning preference allocated by you will be credited for every stay simultaneously. You can log in to your Best Western Rewards Account if you want to edit your earning preferences. 

3.Are there any point redemption restrictions for hotel stays?

A.The points earned by you as a part of the loyalty program can be redeemed for hotel stays across 80 countries worldwide. A total of 5000 to 70000 points are required for a free night stay, subject to the location of the hotel. For searching the ideal hotel, search by putting your reward points in the search filter option. If you do not have the desired points for stay upon arriving, then you must pay for the same at the current market rate.